DIGITAL LINE COUNTER, ABU GARCIA animated video
Role: Director, Motion Graphics, 3D Animations, Music Composition, Sound Design, Editing
Creatives: Tanya Gupta, David Groeneweg & Alex Grene | Date: 2020
Our creative members Tanya, David, and Alex had the opportunity to work with Pure Fishing to produce an animated setup manual for Abu Garcia's digital line counters, Max DLC and Max Toro DLC.
With the objective of reaching the experienced anglers and maintaining Abu Garcia's Fish to Win brand, our members collaborated to create 3D animations, compose an original music track with sound effects, and design motion graphics.