KARUNA social cause enterprise
Role: Project Management, Creative Direction, Brand Voice, Web Design, Graphics, Film, Music, & Experience Design
Creatives: Sarah Dittmore, Tanya Gupta, Alana Saab, David Groeneweg, 37 Laines | Date: 2019-Present
Karuna is a social cause enterprise committed to empowering youth & women, supporting early childhood education, and funding wellbeing research.
Our team worked closely with Karuna's founder Arun Sardana to develop Karuna's creative presence and brand voice. Our member Sarah served as Karuna's Project Manager, helping setup the foundations of this start-up from organization systems to weekly agendas. As Creative Director on this project, our member Tanya worked closely with Alana (brand voice), David (music), and 37 Laines (film) to develop and produce a cohesive brand through a new website, teaser video, and various marketing collateral.
In addition, our members Tanya and Alana helped conceptualize and plan immersive experiences with renowned positive psychologist and speaker, Dr. Robert Biswas-Diener. Due to COVID-19, the Karuna Journeys have been put on hold but we look forward to the day when we are able to travel freely again and bring them to life.