ROVACO dance company
Role: Branding, Graphics, & Web Design | Members: Rovaco Dance Company | Date: 2015-Present
Rovaco Dance is interested in work that creates excitement and exhilaration. Blending various dance styles such as ballet, hip-hop, jazz, modern, contemporary, and improvisation, they create movement that is dynamic, detailed, physical, and raw.
When creating Rovaco's brand identity, we knew it needed to bold, eye-catching, with elements of movement throughout. We began our creative process with moodboards to understand the Creative Director's aesthetic, and then continued to develop various design materials including business cards, posters, postcards, and programs.